How to Generate Leads on Facebook

Lead Generation is the most exploited feature of Facebook for business. However, generating leads on Facebook is not just about getting random people to fill the details on your form. It involves creating “easy to consume” content by finding the right people, at the right time. This business tool of Facebook could help you reach new potential customers for your respective business. When you find this new audience suitable for your business you can thereby continue creating a community of your business & develop a stronger brand identity.

But how will you get all of the above in the vast ocean of Facebook audience?  The first step is to decide what is your goal behind this Lead generation campaign? There are two types of goals in a Lead Generation campaign & depending on your requirement you can strategize your campaign. One major goal of Lead generation is getting direct leads. Direct leads are people whom you reach who show interest in your company’s product or service by providing you with their information upfront. Now, this type of direct lead is generated depending on your content & product specific industry. If this is your goal, you have to directly create a form either on Facebook or on your webpage, allowing the audience to promptly fill in the information after they click on your campaign.

Now to achieve the above one needs to create good content, that is indispensable.

Finger clicking content should be the goal of Lead Generation campaigns.

Using videos, Images & creative ways to present your content, either in carousel or maybe a picture story accompanied with a CTA (Call To Action), one has to make a wise choice in their campaign.  Remember the campaign goal is to make your ad so compelling that your audience finds it irresistible to provide their information. More than that ensure that your campaign’s CTA is suitable to your content, if you are asking the audience to visit your webpage, then your CTA should be “Click Now” & if it is getting their information, then “Know More/ Get a Quote” should be your form’s CTA.

The third stage of a Lead Generation campaign is its exemplary advantage of the database.

If your content is fed right & reached out to the right audience, that database becomes your asset.

Every penny that you have put on your campaign will be worth it if you get a suitable database for your business. Extracting that database from Facebook & adding it to your existing database is the charm of these Lead Campaigns. So that was about Direct Leads & now we will quickly wrap up with the indirect leads for your business. The same Lead Generation campaign fetches you an indirect database that you might want to simply target for the goal of awareness.  In this case too your creative(visual) has to be thumb-stopping; however your target here is to make people aware of your new product & thereby lead them to your webpage for more information.

When both your goals are met, you will recognize how indispensable is this business tool of reaching out to the world by a medium that connects us all – Facebook!

Author: Samiksha Khanduri
Samiksha is a college educator and a professional writer. She has two books to her credit. With experience of working in the digital industry and having headed product development, Samiksha brings in the much needed insights for seekers.

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