Social Media today is used in three areas of marketing, namely; Advertisement, Research & Public Relations. These three areas use different methodologies to market any business, yet they seem to meet at a point where they lead to one common goal –  Reach a bigger market. Depending on the nature of your requirement in marketing, you can choose this extremely engaging platform of social media where 52 percent of social media marketers believe that social media positively influences their company’s revenue and sales.

Now if we were to list ways in which social media influences your marketing, there could be several perspectives, yet the most common parameters for marketers include:

Heavy Engagement

The influence of social media has led to a culture of active engagement, with immediate access to anyone resulting in constant communication. The key to marketing lies in constant engagement with prospective & existing customers.

Brand Recognition

The level of brand recognition and personal touch created by businesses through social media marketing has the potential of generating more sales leads as well as improve brand loyalty among the customers. The brand recall is higher here due to the constant eyes of the masses on their social media platforms.

Customer Advisors

Social media offers a platform for direct interaction between the brand and users. Due to this, it has changed the roles of marketers who now leave it on the customers to position their products & services by word of mouth. The online reviews & ratings influence those who are yet to taste your products & services, which in return work as excellent word-of-mouth advertising.

Marketing costs

Social media has affected the costs of marketing efforts. This major benefit for businesses has been accomplished by the metrics available on social media platforms which can easily talk about the cost per engagement, cost per click, etc. These metrics are more realistic in terms of marketing outcome efforts.

Holistic View of your efforts

Due to online advertising on social media platforms, the other platforms which are constantly working in sync with social media, like your websites, search engine optimization they together aid in showing a holistic view of the true value of social media. The like, follow & recommend options on brand pages have more chances of letting your webpage rise up in search ranking.

Author: Samiksha Khanduri
Samiksha is a college educator and a professional writer. She has two books to her credit. With experience of working in the digital industry and having headed product development, Samiksha brings in the much needed insights for seekers.