The lack of human touch is the panacea of the 21st century heading towards the world of bots. With the advent of instant messaging, the Gen Alpha is heading towards a screen instead of a market place & to accommodate our potential buyer’s brands have to forge communication over messaging.  Brand Messaging is the way your brand communicates its persona through the right words & visuals. Your message can be a trigger for the audience to buy your product or can be simply a form of storytelling about your brand.

Before you begin the Brand Messaging strategy, as a brand you must answer a few questions about yourself. First of all it is important to know how your brand is unique from others. This will help you answer the next most crucial aspect which is your audience. Knowing your target audience helps you identify your buyers’ persona & in return, aligns your brand & its customers. Once you have mapped your audience you need to answer what kind of messaging will resonate with this particular set of audience. For which you must know what things they care about & do those things meet your company’s goals in providing solutions to the masses. Once you have answered all of the above you can create messaging opportunities by talking to them in their keywords & language understanding.

The whole idea behind brand messaging on social media is about making meaningful connections with current & future potential buyers.

Now you must be wondering, but how to trigger that message reply? To start a conversation brands can begin with Asking Questions over messages in form of “Ask Me Anything” sessions; Polls; Contests. Once you have figured their preferences, you begin acknowledging their questions by not simply retweeting, liking & commenting but going beyond with a personal touch. A response with a sense of humour or warmth could be an ice breaker between the brand associates & their buyers. Remember, being unique in your messaging is the key.

There are several other ways to keep your audience glued after you have found a way into their chatbox.  Making your audience feel like insiders or a part of the journey of a brand is vital, you can begin with soliciting their opinions. It could also be to the extent of giving them a glimpse of your future goals to make them feel inclusive. Marketing gimmicks have become a long lost tale in today’s era; the need of the hour is to start a conversation. Begin with an honest conversation which meets your goals & what better way than brand messaging over social media.