Using Marketing To Inculcate Values Amongst The Masses

Today Marketing stands for an umbrella term “endorsements”. While the leading marketing brands have left no stone unturned to decipher the best strategies for their products, we feel they need to look back. Marketing has become synonymous with brand ambassadors, celebrities to be precise. The celebrities do wonders by endorsing the products to the masses, which in turn have ensured a spike in sales.  However, traditionally speaking, marketing was not only about celebrity ambassadors, once, there used to be actual brand ambassadors or mascots so to say. The young mischievous girl you see on an Amul ad is what the creative marketing strategy stood for when we look back.

Marketing has indeed changed over 2 or 3 decades, since the influx of computers, now we are in a digital marketing era. Mascots are not just static images on the cover, but they can speak, talk & influence, just like any other human. And just when they began to speak they take the ownership of the mindsets of an infinite audience. Today we are spammed with petitions on a need for a better law force; demand for justice on various social issues; environmental concerns flooding our emails. While we don’t disregard this aspect of Marketing, we feel that the digital world can really bring the motion for change.

When a staunch environmentalist, like Leonardo De Caprio or a young blood like Greta Thunberg put up an array of revolutionary videos on their channels, we only wish there was some sincere marketing agency involved in the same.

The above two are some of the few, revolutionary people who could really bring the change. Changing the view of how marketing is approached by the GenZ is what we wish to cater to. Young revolutionaries like Greta, have an agenda up their sleeve & which they are indeed meeting. Inculcating the right values amongst the GenZ would not be possible without them. For marketing values, we feel that the mascots could come handy yet again, just like before. A safety drill that is a must for school kids to know in today’s time, be it for a fear of natural or manmade disasters, could be the next goal of marketing firms.  A good marketing that encourages values is not a very difficult project when a food chain with a clown as a mascot could bring you to their footstep, think of how valuable marketing, with the Globe as an ambassador could make this a better world!

Author: Samiksha Khanduri
Samiksha is a college educator and a professional writer. She has two books to her credit. With experience of working in the digital industry and having headed product development, Samiksha brings in the much needed insights for seekers.

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